Agglomerative Hierarchical Clustering on Customer Segments

See Agglomerative Hierarchical Clustering applied to the Customer Segments dataset (200 samples, 5 features). Interactive visualization, metrics, and analysis.

How Agglomerative Hierarchical Clustering Works

Agglomerative clustering builds a hierarchy bottom-up, merging the closest pairs of clusters at each step. Dendrogram visualization reveals cluster relationships.

agglomerativehierarchical clusteringdendrogramWard linkagecomplete linkagebottom-up

About the Customer Segments Dataset

200 synthetic customer records with spending, income, and loyalty data. Perfect for market segmentation with clustering.

Samples
200
Features
5
Type
Numeric
Category
Hierarchical

Key Metrics to Watch

Silhouette Score

Measures how similar a point is to its own cluster vs. other clusters. Ranges from −1 to +1; higher is better.

Calinski-Harabasz Index

Ratio of between-cluster to within-cluster variance. Higher values indicate denser, well-separated clusters.

Davies-Bouldin Index

Average similarity between each cluster and its most similar cluster. Lower is better.

Inertia (Within-Cluster SSE)

Sum of squared distances from each point to its assigned centroid. Lower indicates tighter clusters.

When to Use Agglomerative Hierarchical Clustering

Agglomerative Hierarchical Clustering belongs to the Hierarchical family of clustering algorithms. These methods build a tree of clusters, either by merging (agglomerative) or splitting (divisive). They reveal multi-scale structure in data.

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